Can return to the moment when they decide to establish an intimate relationship with a cat, and return to the love and longing of that moment.
Can return to the moment when they decide to establish an intimate relationship with a cat, and return to the love and longing of that moment.
It's a philosophical inquiry about cat litter, or why we have pets. After humans enter the age of intelligence and enjoy the convenience and happiness brought by various apps and programs, why do we still keep pets?Are we givers or takers in our relationship with pets? Is it the day-to-day feeding "burden" that we enjoy, or the indescribable "happiness" - these answers are in the brand philosophy of "patcat®".
As a cat litter brand, “patcat®" does not set itself any "positioning" in the commercial sense, because "A.B.AT" believes that the intimacy between people and pets will not change due to different languages, regions, and cultures, and should not be divided into value levels by commercial positioning. Although "cute, gorgeous, status, status, technology, intelligence..." These words are now used repeatedly to describe, define, and distinguish various pet products, and have become a shallow industry standard, but these things are not the pursuit of "patcat®". As a "philosopher" in the pet industry, it is our urgent task to let everyone reunderstand the symbiotic relationship between people and pets, get rid of commercial shaping, and regain the intimacy between people and cat pets.
Patcat's slightly speculative brand philosophy runs through all aspects of "patcat®", whether it is products or packaging design, "patcat®"does not pursue fancy, cumbersome and gorgeous, but "let packaging return to packaging, products return to products", so that everything back to the starting point. Let us rediscover the simple and pure intimacy between people and pets.
On the packaging, "patcat®T" abandons the "fanning emotion" brought by pictures and illustrations, maintains the greatest restraint, carries the rich brand philosophy with simple and relaxed graphics, and combs the explanatory text in the way of priority ordering while magnifying the product name, so that consumers can understand all the necessary information at a clear sight. It avoids reading barriers and selection difficulties caused by too many information key points.
In terms of products,"patcat®" launched the basic cat litter, allowing pet lovers to DIY their own taste for their cats.
"patcat®" hopes that when pet lovers meet with "patcat®" somewhere in the world, they can feel the thinking and brand philosophy of "patcat®" on the symbiotic relationship between humans and pets, and can return to the moment when they decide to establish an intimate relationship with a cat, and return to the love and longing of that moment.
To return to the beginning of Exupery’s Little Prince: If you tame me, the sound of your footsteps will send me out of my cave in anticipation of your presence, and the color of the wheat fields will remind me of your hair.
Know, "patcat®" is a pet brand with: quality, fun and attitude.
1312 17th Street, Unit Num 2955, Denver,CO 80202, United States
anthony@patcat.net
